Our aim is to empower Nordic SMEs and start-ups as well as African start-up and SMEs, and foster the African ecosystem by building bridges between Africa and the Nordic, while at the same time helping Nordic start-ups and SMEs with their Africa Market Strategies.

"I want to contribute in changing the faith of entrepreneurship on the continent of Africa"

I am a true believer in walking the path of one´s purpose. Entrepreneurship for me, is about walking the path of my purpose; so that I can add value to myself, others and my community. It´s about aligning myself with my path and the power of my purpose so that I can impact the world.
Diversity & Determination
Dede´s mother was one of those African market women, who turned nothing into success, into bankruptcy and then lifted herself and others up. Growing up with a mother who was an entrepreneur and a philanthropist, she saw at first hand how business and entrepreneurship could empower women and create sustainable communities.

Her entrepreneurial journey started between the age of 5 and 6 with the business of busing and selling fast moving consumer goods, where she borrowed money from her mum to buy and sell products to children. At the age of 9, Dede was given the responsibility to manage Taxi business with two drivers; learning everything from accounting, to leadership and business management.

At the age of 13, she moved to Norway in Oslo with her father. Before moving to Norway as a child, Dede lived in Togo, Benin and Ghana; three West African countries that have truly embraced the culture of diversity and multiculturalism.

Coming from a multicultural background and having lived in seven countries (Ghana, Togo, Benin, Norway, England, France and Mexico), She has travelled to every continent, and speaks Norwegian, Ewe, French, English fluently as well as a great level of Spanish, Swedish and Danish. These experiences have helped shape her journey in business development, organisational development and entrepreneurship.

Entrepreneur, Independent Consultant & Speaker
Dede brings 14 years of experience from business development and organisational development from corporate to small businesses, international humanitarian organisations, small organisations and start-ups. Her focus has been to drive the growth of companies by creating long term value for her employers.

Within business development, Dede has worked from lead generation to customer relationship, strategy development, marketing, sales, governance, competitive analysis, partnership and market analysis.

Having assumed a management and leadership position at very young age, Dede has great track records in implementing performance-based culture that leads to results and impact. She has helped individual, companies, organisations and development agencies identify, structure and improve complex problems or ideas into strategic processes and options.

Dede has collaborated and built long-term relationships with research, financial and funding institutions, and assisted entrepreneurs and development agencies and corporate clients in different projects in international environments from England, France and Norway.

These experiences in both private and public sectors across diverse industries have enabled her to develop solid analytical skills within the area of Business Development.

Dede was recruited in 2014 by The Confederation of Norwegian Enterprise (NHO) in Global Future, is a leadership and boardroom competence development programme for multi-cultural talents with potential and ambition for professional advancement.

Dede holds a Bachelor degree in International Business from European Business School London and master´s degree in Technology, Innovation and Knowledge from the University of Oslo.

Worked with
It´s been a pleasure
I have a strong background from Business Development and Organisational Development. Within Business Development, I have worked on the market, customer and partnership sides. My experience within Organisational Development includes governance, youth empowerment, international collaboration and organisational politics.
Advisory Services

I can assist individuals, both Nordic and African startups, SMEs and organisations with concept development, personal branding, organisational development and strategy through consulting services and various workshops.
  • Market Research and Analysis on the African start-up ecosystems

  • Assisting Nordic companies in developing Market Entry Strategy for African markets and ecosystems

  • Assisting SMEs and startups with Diaspora Marketing & Strategy
  • Lead Generation

  • Business Development
  • Personal & Professional Development

  • Organisational Development

  • Personal Branding & Strategic Networking

  • Diaspora Marketing & Strategy

  • Concept development

  • Strategy Development
  • The Importance of Diaspora Angel Investment for the African ecosystem

  • Why Nordic companies need an Africa Strategy

  • African and Nordic companies Need A Diaspora Strategy

  • Diversity and Innovation: My personal journey of the fluidity identity of multiculturalism

  • The Path and Purpose of Entrepreneurship

Empowering The African Start-up Ecosystems from abraod

Nordic companies should have an Africa Strategy
While the world is ageing, the majority of the 1.2 billion Africans living on the continent are young, ambitious and entrepreneurial. According to UN, the continent's 226 million youth population, aged between 15 and 24 is expected to be more than double by 2055. This means that more than half of the world's population growth will be in Africa by 2050.

The question for Nordic SMEs and startups should not be "should we enter African markets?" but rather "how should we enter African markets?". Especially, when technology has become the key avenue for growth on the continent, and multinational companies such as Google, Facebook and Ali Baba are tapping into the plethora of young, connected Africans ahead of an estimated population increase to 2.4 billion by 2050.

From a business perspective, every company should have an "Africa Strategy", and companies who are without a market entry strategy to the continent are either going to be outcompeted in the global market or be irrelevant.

Dede Koesah is passionate about technology startups in Africa, and is on a mission of contributing in changing the faith of entrepreneurship on the continent. She is is interested in technology, and its interception with the African start-up ecosystems; with the experience in blogging and writing about the African Startup landscape.

She can help both Nordic and African companies with market research, lead generation, business development and strategy.
Services for Nordic Companies

Koesah Keynote Consulting can help Nordic companies and investors with market research and market entry strategy to African markets and conduct research on the African start-up ecosystem.

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+47 930 13 273
Oslo, Norway